Crystal Window & Door Systems, based in Flushing, N.Y., has launched a new national marketing program aimed at promoting its products with residential homebuilders and those who distribute building products to residential builders. The program is the first in a series of marketing initiatives to support the company's new national sales organization.

The Crystal National Builders Marketing Program promotes the company's new construction vinyl windows and pre-hung fiberglass entrance doors through a package of incentives and sales tools. The program includes special product pricing, co-op advertising, builder rebates, model home incentives and explanatory literature.

"Crystal wants to become the preferred window and door manufacturer of new homebuilders nationally," said James Barbara, vice president for sales. "That's why we've launched this new program that provides the products, pricing, sales tools and incentives this market needs now."

For more information, visit www.crystalwindows.com.