On December 9, 2004, Nisbet Brower will be holding a preview event in conjunction with Make a Wish Foundation for its new 10,000-square-foot selection center in the heart of Cincinnati, designed to better serve builders, remodelers and the nearly two million residents of the area. The center will exclusively feature fiberglass and steel entry and patio doors by Therma-Tru Doors, with approximately 27 doors on display. A grand opening is planned for February 2005.

"Therma-Tru executives have been instrumental in helping Nisbet Brower develop the new selection center," said Bill Scheper, corporate sourcing manager, Nisbet Brower. "We began promoting the Therma-Tru lines back in April, and sales have been excellent. The feedback from our customers has been nothing but positive. The brand recognition and door quality speak for themselves."

The main showroom will feature a half-moon display rack with 64 entry doors, 24 from Therma-Tru collections. The offering of fiberglass entry doors includes three Classic-Craft® mahogany door systems, four Classic-Craft oak door systems, five Fiber-Classic® door systems and six Smooth-Star® door systems. The rack also will include steel doors: four from the Premium series and two from the Construction series. One of the 12- by 12-square-foot sales rooms will include an 8-foot Classic-Craft Rustic arch door, an 8-foot Classic-Craft oak door with two decorative sidelites and a Fiber-Classic® hinged patio door system.

"The addition of Therma-Tru's Smooth-Star fiberglass door as an alternative to steel has certainly helped our sales - and Therma-Tru's - take off and allowed them to gain market share," said Scheper. "We've been pushing the Smooth-Star line heavily, promoting it as more durable, dent-resistant and competitively priced."
Special events, with local guest speakers and celebrities, will be held to educate, inform and assist homeowners throughout their project. The primary goal of the seminars is to build awareness for vendor products and strengthen relationships with the builder and remodeler. The seminars will cover topics from kitchen and bath design to energy-efficient building materials.